LinkedIn polls are giving the opportunity for LinkedIn users to weigh in on what's happening in the world. Therefore, it makes sense that if polls are used in the correct way you can spark conversation. " Polls help you understand trends and opinions and can be a great conversation starter " As a result, polls can act as a catalyst for growing your LinkedIn profile. Whether you're brand new to LinkedIn or a seasoned veteran, there's a large amount of opportunity in polls for everyone.Ī well-structured poll post has the potential to deliver high engagement and be seen by thousands of people. In 2021 on LinkedIn we've seen a huge focus drawn to polls, maybe a bit too much? But nonetheless they are the best way to extract insights directly from your audience. Do they prefer a certain product such as a T-shirt or a hoodie? Or do they prefer the colour red or blue in a design? Do they prefer a website in font A or B? Polls can be used to ask your audience specific questions. You could directly ask your audience what they prefer. This is because they provide users with the opportunity to crowdsource information from their audiences. Polls are a very interesting content type on LinkedIn as well. If you spend time on other social media platforms such as Twitter, the ability to post polls won't be new to you. He bundles different sections together, creates spacing for readability such that the audience is hooked to keep reading. Justin lays his text out in an easily read format. Justin Welsh is the perfect example of an in depth, engaging post. Notice how she uses the number emoji to make each bullet stand out. Look at this example of Isobel's long post aesthetically split into different points with emojis. There are a few different ways we can write them: When you want your audience to go through multiple points in a flow, use lists. When we put items in a list, they become easy to read. Lists are great because they break the pattern of a text wall. That's why using lists is a good way to switch things up and grab the attention of your audience. When we scroll through LinkedIn, we often see a lot of long text posts written without formatting or spacing. Keeping it short and simple works too! b. His posts are all of three belowĪs you can see, writing a text post that works doesn't always mean writing a long post. There’s no better example for this simple and elegant LinkedIn post type than the king himself, Gary Vaynerchuk. Let's explore all three content types and see some good examples of LinkedIn posts across them. Within these posts you have a max of 1300 characters to engage and hook your audience through information, quotations, questions and hashtags.īut there are different variations that you can use: They really are what they say on the tin - only text. You’re best starting point is text only posts. If you’re new to LinkedIn, you probably aren’t aware of the different variations in content type. Let's take a deep-dive into these six content types so you can mix up your content and boost your LinkedIn engagement. This will help you stand out in the feed by maximising the amount of space your posts take up on the user's screen. I'll be showing you how screen real estate comes into play when posting different types of content. I'll also discuss how various post types affect engagement rates on the LinkedIn platform. I'll take you through how different content types help you communicate different ideas and reach different goals. In this blog, I'm going to break down six content types for you and show you how you can maximize these to boost your engagement. Go though the different content types and see what you can apply directly to your next post. We have curated some great examples of real LinkedIn posts from content creators and influencers who have built audiences through their content. This is why it is important to get inspiration for new ideas to express your thoughts in interesting new ways. All creators go through this even when they have been posting for months or years. If you have ever felt like you want new ideas about what to post on LinkedIn, then you are not the only one. What should I post on LinkedIn? How can I convey my ideas in new ways?
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